Impacts and Possible Responses Related to COVID-19 in the Textile and Apparel Industry of Bangladesh
Keywords: COVID-19 Supply chain Apparel industry Import Export Impacts Strategies Bangladesh ABSTRACT This research work was intended to analyze the unleashed issues related to apparel trade during COVID-19 pandemic & made an attempt to find the best possible responses to uphold marketing campaigns during & after the pandemic situation. Apparel industries in Asia, the largest global hub of both the textile & apparel import-export trade have been severally damaged by the COVID-19. Over the last one year, the global community had already realized the fact that how pandemic situation disrupted the supply chain management of textile, apparel & fashion manufacturing industries throughout the world. Bangladesh, one of the top ranked garments exporter countries have been facing the burning bridges, due to the scarcity of raw materials & gradual cancellation export orders. The contribution of the ...